One of the perspectives for comprehending multimodal texts that I connected with the most from the reading was about the "grammar of visual design" (Serafini, 2011). One of the structures of the grammar of visual design is composition, "How objects are organized and positioned in a visual image," (Serafini, 2011, p. 346). One way I would use this structure of visual design in the classroom would be to ask students to annotate a web page to determine the central idea and information of that web page. By annotating a web page, students can show that they understand the meaning of the web page and draw attention to important aspects. Some questions I would use to guide students would be, "What catches your eye first?" "What are the dominant colors? What effects do they have on you as a reader?" (Serafini, 2011, p. 346). I would also ask students, "How did you determine which parts of the web page are important to annotate and which parts are not?"
T. (n.d.). TOMS® Official Site
Sample website students could annotate, http://www.toms.com/
(Sagin, 2016)
The third structure of the grammar of visual design is visual symbols, "Ideas that are conventionalized through their use in sociocultural contexts," (Serafini, 2011, p. 346). Visual symbols can be quite difficult for students to grasp, as the symbols constructed are often used to convey meaning beyond the literal level of the image. Thus, discussing these meanings and getting students to think about the image beyond the literal sense, can help students learn about connotative elements.
(Visual Argument Analysis. 2013)
References:
Hutchison, A. & Colwell, J. (2015). Bridging technology and literacy. Lanham, MD: Rowman & Littlefield
Sagin, E. (2016, December 20). WordStream. Retrieved February 11, 2017, from http://www.wordstream.com/blog/ws/2015/12/02/creative-display-ad-ideas
Serafini, F. (2011). Expanding perspectives for comprehending visual images in multimodal texts. Journal of Adolescent & Adult Literacy, 54(5), 342-350. doi:10.1598/jaal.54.5.4
T. (n.d.). TOMS® Official Site | The One for One® Company. Retrieved February 11, 2017, from http://www.toms.com/
Visual Argument Analysis. (2013, February 07). Retrieved February 11, 2017, from https://crispyconclusions.wordpress.com/2013/02/07/visual-argument-analysis/



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